Dear Marketing Major:

This map is a sample term-by-term course schedule.  It is intended as a guideline to assist you in scheduling your courses in a way that will enable you to graduate in four years.  If you follow this guideline you would be able to build a “full schedule” each semester. However, you are strongly urged to consult your course catalog so that you are aware of course prerequisites.  Finally, you are advised to sign-up for and successfully complete your prerequisites as early as possible as taking the prerequisites makes it possible for you to take other courses within your program of study.  Not taking the prerequisites as early as possible will hinder your academic progress and might add time to your degree completion.

Marketing is a discipline that deals with how businesses address the needs of customers and other stakeholders and decision-makers.  Marketers are involved in the design and creation of products, promoting those products to a variety of target audiences, ensuring the safe and efficient distribution of those products to customers, and pricing those products in such a way that both parties involved in an exchange feel that their needs have been satisfied by receiving the appropriate value.  Our internship program provides students with the opportunity to enhance these skills in a real-world business environment.  Students who graduate with a marketing degree find jobs in all different types of industries ranging from sports and entertainment to production and manufacturing to sales and advertising.

Students who complete the major in marketing will graduate with a Bachelor of Business Administration in Marketing degree. The program in marketing is approved by the Langdale College of Business, an AACSB-accredited business school. All marketing majors complete the general education requirements in Areas A through E along with the 18 hours of major prerequisites in Area F before applying for admittance into the business school. Additionally, students will take 18 hours of business core classes along with at least 24 hours of marketing coursework. These courses provide each student with a solid background in marketing within a business environment.  Students can enhance their marketing degree by focusing on one of the following areas: advertising and promotion; professional selling; general marketing; supply-chain management; and/or business analytics (for the business elective courses).  To graduate, students must achieve a minimum Overall 2.0 GPA and a minimum VSU 2.0 GPA.  Graduates with an undergraduate degree in marketing have the option of pursuing a career or an advanced degree.

With appropriate planning and maintenance of an overall undergraduate GPA of 3.0 or higher, both the bachelor’s degree and the Master of Business Administration (MBA) degrees can be completed in five years.  MBA graduates are well-prepared for careers in any business enterprise.

Please see the current course curriculum .

Program website: /colleges/business/management-marketing/

Office Location: Health Sciences and Business Administration (HSBA), Suite 3002

Mapping Coordinator:  Jie Fowler, Ph.D.        E-mail: jgfowler@valdosta.edu

Year 1

Fall Hrs.
ENGL 1101- Composition I (Writing) 3
MATH 1101- Intro to Mathematical Modeling (Mathematics) 3
HIST 2111 or 2112 US History (Citizenship) 3
ECON 1500 - Survey of Economics (Social Sciences) 3
INQR 2003 – Financial Health (Institution) 3
Total hours 15
Spring Hrs.
ENGL 1102 - Composition II (Writing) 3
DATA 2000 – Info Systems and Data Transformation for Business (Field of Study) 3
POLS 1101 - American Government (Citizenship) 3
BIOL 1110 & 1020L - Intro to Biology (STEM) 4
DATA 1501 – Intro to Data Science (STEM) 3
Total hours 16

Milestones: Complete Georgia History requirement. Complete Georgia Government requirement. Declare major. Overall 2.5 GPA or higher. Accumulate 30 or more collegiate credits with Min. Overall 2.0 GPA and Min. VSU 2.0 GPA.

Year 2

Fall Hrs.
COMM 2111 or 2112 or 2113 – Literature (Humanities) 3
ENGL 2111 or 2112 or 2113 – Literature (Humanities) 3
INQR 2002 – Music in Films (Institution) 2
ECON 2105 - Principles of Macro Economics (Social Sciences) 3
ACCT 2101 - Principles of Accounting I (Field of Study) 3
BUSA 2999 – Career Development (BBA Core) 0
Total hours 14
Spring Hrs.
GEOG 1110 – Our Hazardous Environment (STEM) 3
ACCT 2102 - Principles of Accounting II (Field of Study) (Field of Study) 3
BUSA 2100 - Applied Business Statistics (Field of Study) 3
ECON 2106 - Principles of Microeconomics (Field of Study) 3
DATA 3100 – Business Analytics (BBA Core) 3
Total hours 15

Milestones: Complete BUSA 2999

Year 3

Fall Hrs.
DATA 3200 – Data Visualizations (BBA Core) 3
MKTG 3050 - Intro to Marketing (BBA Core) 3
MGNT 3250 - Management & Organizational Behavior (BBA Core) 3
BUSA 2106 - Environment of Business (Field of Study) 3
BUSA 3450 – Management Information Systems (BBA Core) 3
BUSA 3999 0
Total hours 15
Spring Hrs.
FIN 3350 - Financial Management (BBA Core) 3
MKTG 3620 3
Marketing Elective - (Major Requirement) 3
General Elective - (Major Requirement) 3
Business Elective (Major Requirement) 3
Total hours 15

Milestones: Accumulate 90 or more collegiate credits; Consider marketing internship in the summer before the senior year. Complete BUSA 3999

Year 4

Fall Hrs.
General Elective (Major Requirement) 3
MKTG 3650 – Marketing Research (Major Requirement) 3
MKTG Electives (Major Requirement) 6
Business Elective (MKTG Elective Suggested) 3
Total hours 15
Spring Hrs.
BUSA 4900 0
BUSA 4900/4910/4920 – Strategic Management Option (BBA Core) 3
MKTG 4900 – Marketing Strategy (Major Requirement) 3
Business Electives (Major Requirement) 6
MKTG Electives (Major Requirement) 3
Total hours 15

Milestones: Apply for graduation one semester before anticipated date; Accumulate 120 collegiate credits